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Case study

Radio Vrbovec 2k25

Bounce rate decreased by over 40%

Find out how we reduced the bounce rate by more than 40% — and what else we built to make the website easier for our client to use.

Radio Vrbovec 2k25 Graphic element 1 Graphic element 2

Improving businesses with measurable numbers

Your website shouldn’t be just beautiful, it should have a purpose.

0%

Bounce Rate Improvement

0 s

First Contentful Paint (FCP)

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First Largest Paint (LCP)

Google’s 2019 research

Speed improvements reduced the abandonment rate by 20% globally after making speed a ranking factor.

Google PageSpeed Insights Scores

Google PageSpeed is a measure of how quickly a webpage loads and becomes usable for visitors. It is important because it directly impacts user experience, which in turn affects search engine rankings, bounce rates, and conversion rates.

Mobile devices results

Mobile results often have a bit weaker results then desktop because of Internet speed difference.

Performance

Accessibility

Best Practices

SEO

Desktop devices results

Page speed is critical because a 1-second delay can lead to a 7% reduction in conversions.

Performance

Accessibility

Best Practices

SEO

Project overview

We needed to develop a marketplace, a radio show player, and a section for organising charity donations in the city on the existing website. Since the old design was created a few years ago, we decided to refresh the whole website in the process.

Goal

While refreshing the design, improving the user experience, and developing new functionalities and website sections, we also aimed to achieve better results in Google Analytics.

Challenge

The client agreed to try improving their Google Analytics performance. They also approved adding more seamless promotional placements so they could monetise their highly visited website.

Challenges & Solutions

Key problems and functionalities we solved during development

Radio show player

We want to publish some of the shows that are broadcast on the radio program.
What’s the best way to do that without complicating the upload process for shows and news?

Solution

The simplest solution is for you to create a basic YouTube video and publish it on your channel. This way, we save server space on our side while ensuring that the shows are always available online.

We will program a mini player and display it only on the show category page. During development, we need to cover all user interaction scenarios to prevent multiple shows from playing at once, while still keeping the experience simple so users don’t have to click too much.

Organising charity donations

A local association from Vrbovec asked us to help them organize a charity campaign. What can we do to make sure as many people as possible see it?

Solution

We’ll create a section with a counter showing the amount collected toward the goal, add a short description and a payment barcode, and link it to an article containing all the details about the campaign.

And of course, we’ll animate everything.

Marketplace

We’d like to have a classifieds section on our website. Can we somehow allow visitors to post items they want to sell?

Solution

We can.
The cheapest and most efficient approach is to find a middle ground between user input and your involvement. A contact form where visitors send you all the details and photos, you request payment, and then manually publish the ad.

We can automate the process, but that would require more time and therefore cost more — and you would still need to review each ad for content and payment verification.

To save you from checking daily whether an ad has expired, we’ll write a function that hides the ad automatically once the expiration date matches the current date, reducing your workload in managing the classifieds.

Bounce rate

Looking at analytics, we see a bounce rate of around 70 percent. What can we do about that?

Solution

Your business and visibility rely heavily on sharing each article on social media. That’s not wrong, but it does create this issue of users leaving after viewing only one page.

We don’t want to be annoying like some much larger portals in the region that load another article when the user presses the back button, but we can do something similar.

When the user reaches the bottom of an article, instead of showing related news and the footer, we’ll load the next article from the same category and display it without reloading the page. After that, we’ll simply update the URL and trigger the analytics tracking function.

Monetization

Looking at our analytics numbers — we actually have quite a lot of views. Can we monetize that somehow?

Solution

Sure, absolutely. We can add marketing placements for companies so you can sell ad space — discreetly placed between articles, not taking up much room but potentially bringing in some extra revenue.

News headers

The main photos on our news articles are often just there for formality. What if we want the photo to be clearly visible without visually emphasizing every single one?

Solution

No problem — we’ll have two types of hero sections, and you’ll be able to choose which one to use with a single click when publishing new articles.

Galleries

Can all photos in a single article be combined into one gallery, instead of each group being its own separate gallery like everyone else does? We want to insert text between photos, but when the user opens the enlarged gallery, we don’t want to break the flow.

Solution

Of course. We’ll scan everything, link the images together, and display one unified gallery containing all photos from the article. This will definitely improve user satisfaction and overall experience.

Stylish navigation on homepage

We have a designer who created a navigation concept for us — can we make use of it? She designed the navigation by connecting the logo with radio‑style signal bars of different heights, linking them to the navigation content.

Solution

Sure, I wouldn’t recommend keeping it in that state all the time because it’s not very clear, but we can animate the bars on hover and the effect will look great.

Results & Impact

Measurable improvements across all key metrics.

0%

Bounce Rate Improvement

0 s

First Contentful Paint (FCP)

0 s

First Largest Paint (LCP)

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