Case study
Marie Fitoaromaterapija
Custom forms and health calculators
On this cute website we have developed custom forms for visitors to sign up to workshops. Forms have multiple steps and allow our client to stop using outer services and have everything on their website. We have also designed beautiful email templates. Sign up and check them out in your inbox!
Check out the calculators too.
Improving businesses with measurable numbers
Your website shouldn’t be just beautiful, it should have a purpose.
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Google’s 2019 research
Speed improvements reduced the abandonment rate by 20% globally after making speed a ranking factor.
Google PageSpeed Insights Scores
Google PageSpeed is a measure of how quickly a webpage loads and becomes usable for visitors. It is important because it directly impacts user experience, which in turn affects search engine rankings, bounce rates, and conversion rates.
Mobile devices results
Mobile results often have a bit weaker results then desktop because of Internet speed difference.
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Desktop devices results
Page speed is critical because a 1-second delay can lead to a 7% reduction in conversions.
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Project overview
The client needed a new website where they could write blogs and display their services. They also needed contact forms for visitors to contact them and apply for workshops without using third-party services.
Goal
Create a modern, fast, and intuitive website that functions flawlessly across all devices. Match clients’ social media warm and friendly designs.
Challenge
Until we’ve developed this website, the client was relying on third-party services for contact forms. The new website enabled them to have complete control over everything, allowing potential clients to RSVP and contact them easily.
Since their job is caring about people’s health, we thought their visitors could use BMI and BMR calculators, and an ovulation calendar, so we’ve developed those too.
Challenges & Solutions
Key problems and functionalities we solved during development
Webinars and e-books
The client produces paid webinars and e‑books that must remain gated and unavailable without purchase or registration.
Solution
To protect premium resources while keeping them discoverable, and to make it easy for client to edit content, we created dedicated blog categories for “webinar” and “e-books” and implemented an automated CTA at the end of each post in these categories that directs interested users to the contact page to purchase or register. This approach preserves marketing visibility while routing access through a controlled conversion flow and preventing free public access.
Multi‑step contact forms
The client used external services for long intake forms and wanted to keep user data on their own servers.
Solution
As a replacement for third‑party intake, we built multi‑step contact forms with custom browser‑side and server-side validation that blocks progression until each step is correctly completed. After that, we store all collected data on the client’s servers. The result is improved data privacy, reduced reliance on external services, and a reusable form architecture that speeds up creation of new intake flows.
BMI and BMR calculators
The client offers phytoaromatherapy and wanted an interactive site feature tied to wellbeing.
Solution
For interactive, health‑related engagement we implemented BMI and BMR calculators tailored to the site, giving visitors immediate, personalized metrics that tie into phytoaromatherapy recommendations. These tools increase user engagement and enable the client to present dosage and treatment suggestions with contextual, data‑driven relevance. And it’s fun to check your numbers.
Ovulation calendar
Most of the client’s audience is female and they wanted a reproductive‑health tool to boost usefulness.
Solution
To support reproductive‑health needs, we implemented an ovulation calendar that accepts cycle length and the last period start date. Calculator displays the next four months with cycle start, fertile windows, peak fertility, ovulation day, and potential late‑cycle days. This feature provides practical planning information while keeping user data private to them only, since we are not storing any.
Newsletter without page reload
The client had a large email list and wanted a frictionless, always‑available signup experience.
Solution
For streamlining newsletter acquisition, we built an AJAX‑driven signup form integrated with Mailchimp so the subscription, validation, and feedback loop occurs without page reloads. This creates a faster, more reliable signup experience, improving conversion rates while keeping the mailing list synchronized.
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